Announced
- The full program for AFL SE ASIA Meet Up 2026 is here, Bangkok, 18 May
- A truly global gathering — delegates from 26 countries already confirmed
[HONG KONG, 7 May 2026] — ASIA FRUIT LOGISTICA has unveiled the full program for its SE ASIA Meet Up, taking place on 18 May 2026 at the JW Marriott Hotel Bangkok. The conference and networking event brings together senior decision-makers from across Southeast Asia and beyond for an information-packed day of talks and discussions on the region’s dynamic fresh produce markets.
The high-quality program — curated by Knowledge Partner Asiafruit Magazine — opens with a deep-dive into Southeast Asia’s shifting consumer landscape. Carlo Magni of Forward Insight & Strategy sets the scene, sharing the latest data on consumer attitudes shaping fresh produce markets across Southeast Asia. Focusing on key growth markets such as Thailand, Vietnam and Indonesia, Magni examines what is driving consumption today and explains how innovation and branding can drive future growth. An expert panel then explores the key shopper trends, market opportunities and category strategies, featuring Gunn Vitidphapatumrong (CP Axtra), Sam White (T&G South East Asia) and Jose Vottero (Fresh Fruit-X).
Ryan Molloy, CEO of Redfern Digital, leads a session on digital marketing in Southeast Asia, offering a strategic overview of the fast-evolving digital and retail landscape for fresh produce in the region. He highlights the key growth opportunities driven by changing consumer behaviour and the rise of e-commerce and social commerce.
What’s next for Asia’s tropical fruit boom?
After a networking lunch, the focus shifts to Asia’s booming tropical fruit trade. Ling Ma of leading importer-marketer Goodfarmer Group discusses the latest market trends and opportunities in this high-growth category. How is consumer demand evolving? What are the emerging products and suppliers to watch? Ma offers expert insights into the future of this high-growth category. Stephen Antig, executive director of the Pilipino Banana Growers and Exporters Association (PBGEA), then takes to the stage to provide a supply-side perspective on the Philippine banana industry’s resilience. Antig shares the industry’s efforts to strengthen its position in key Asian markets in the face of intensifying competition from neighbouring countries and Latin American origins.
The program also examines how Latin American fruit suppliers are stepping up their efforts to expand into Southeast Asian markets. Erick Aponte (PromPerú/ASEAN), Gonzalo Matamala Ortiz (Frutura), Julio Bellota, VP of commercial – logistics for DP World in Southeast Asia-APAC, and Wongsakorn ‘Bill’ Chatamornwong, deputy CEO of Thai importer City Fresh Fruit discuss the latest developments and explain how the shift in trade flows could reshape the region’s import markets.
SE Asia: the next frontier for berries
The final session explores Southeast Asia’s emergence as a new frontier for the global berry industry. Dani Geng of Joy Wing Mau Group outlines China’s transformation into the world’s largest blueberry producer and its strategic export push into the region. Martin Glenister of Costa presents a case study on the company’s pioneering berry growing operation in Laos, discussing its strategic advantages as a regional supply origin. Geng and Glenister are then joined by Hendry Sim of leading Indonesian importer Laris Manis Utama for a discussion on Southeast Asia’s evolving berry consumption landscape.
View the full SE ASIA Meet Up agenda and speaker line-up here.
Networking and Special Activities
The SE ASIA Meet Up combines a comprehensive conference program with networking breaks, a business lunch and a closing cocktail. Ahead of the conference, the AFL DP World Fresh Produce Golf Cup 2026 on 17 May offers senior leaders a relaxed setting for connection. The Industry Study Tour on 19 May provides an immersive look at Thailand’s fresh produce supply chain. Confirmed visits include Talaad Thai, Southeast Asia’s largest wholesale market; Makro, a leader in the cash and carry channel; and top retail chains Tops and Lotus’s.
Delegates from over 20 countries have already confirmed their attendance, including Vietnam, Belgium, Peru, Oman, Thailand, the US, Singapore, Pakistan, Turkey, India, Indonesia, the Netherlands, Australia, Greater China, Germany, South Africa, France, Korea, Israel, Portugal, Italy, Chile, Denmark, Lebanon, New Zealand and the Philippines. The diverse participation underscores the event’s growing international reach and the rising strategic importance of Southeast Asia in the global fresh produce industry.
Spaces are limited for both the conference and the golf tournament. For more information or to secure your place, contact the team at meetup@messe-berlin-gz.com.
About ASIA FRUIT LOGISTICA
ASIA FRUIT LOGISTICA is the leading international trade show for Asia’s fresh produce business. The 19th edition takes place on 2-4 September 2026 at AsiaWorld-Expo in Hong Kong. The event features the Asiafruit Knowledge Centre, a content hub powered by Asiafruit Magazine, headlined by Asiafruit Congress, together with Asiafruit Business Forum and Asiafruit Showcase.
About FRUIT LOGISTICA
FRUIT LOGISTICA is the leading trade show for the global fresh produce business, covering the entire supply chain from producer to consumer. Around 2,600 exhibitors from approximately 90 countries presented their products, services and technical solutions at Fruit Logistica 2026. The event was visited by around 90,000 participants from 151 countries.